FreeWheel provides a complete advertising management solution for brand-safe advertising in premium video inventory and its technology will support interactive and addressable TV advertising on Mediaset Play, creating innovative ‘products’ that Mediaset’s ad sales house, Publitalia, can sell to advertisers. VOD distribution has been optimised to enable wider reach. The CTS technology boosts live streaming functionality and platform stability, with a subsequent improvement in user experience. Focused on AVOD, this deployment showcases the benefits of using the CTS online video management platform and FreeWheel’s advertising management platform as an integrated tech stack, including time-to-market. Mediaset, the leading commercial TV provider in Italy and Spain, recently revealed the extent to which the Comcast Cable subsidiaries Comcast Technology Solutions (CTS) and FreeWheel have helped the build, management and monetisation of its Mediaset Play streaming service, which is available across multiple platforms including on Smart TVs with HbbTV technology.
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